$147k per month to $1.19 million per month whilst exceeding performance requirements
3.5X Cumulative ROAS
$350k to $797k per month whilst exceeding KPI’s
(on track for the brands first $1m month)
3.9X Cumulative ROAS
From $1.4M/Month to $2.1M/Month whilst exceeding KPI’s
First $2M month in revenue
3.7X cumulative ROAS
Facebook/Instagram and Google/YouTube.
We cap the number of clients we work with at one time to 30. This ensures we can allocate the time necessary to each client.
You will have 4-5 experts working on your account at all times. This includes senior media buyers, creative strategists, lead strategists.
Yes, we offer full service performance creative for assets to be used within ads. Your creative strategist would lead this from start to finish, concept creation, script writing, creator sourcing, editing to testing and iterations.
We will start testing a variety of creatives provided initially with different copy/headline combinations (ideally 3-5 ads per week); after our initial testing, we will get back to you with recommendations/feedback based on what’s working to provide us with more creative, this feedback loop will continue/keep improving as we progress.
Our research process starts off with exporting any existing customer reviews on your website; we then clean this data to initialize our analysis, and we perform a comprehensive analysis to identify the primary pain & benefits of the products commonly occurring words/phrases.
We also work on identifying the common personality traits of customers who buy products from your brand and any specific reviews that stand out (emotionally triggering, life-changing moments, etc).
After our analysis is complete, we built several personas; based on these personas, we identify the strongest marketing angles that could be used in our ads, and based on these angles, we tailor our creative & copy strategy.
We operate based on best practices post-IOS 14 update, i.e. having a consolidated account structures. Ad platform algorithms are quite advanced; hence, taking a top-down approach in terms of audience targeting works the best, we run our ads with a broad audience and let Facebook’s algorithm decide who gets to see the ads; this approach works almost every time.
However, this does not mean we don’t test other audience types; once we have identified potentially winning ads, we test them against various audiences (Lookalikes and interest-based) to get the most out of our ads.
We look at a lot of metrics for making ad-level decisions and this will depending on what we're optimising for and what our objectives are:
Primary metrics we look at:
- Cumulative ROAS
- Cumulative CPA
- Ad Platform ROAS
- Ad Platform CPA
Secondary metrics we look at:
- Scroll Stop Rate
- Clickthrough Rate